SecretSales.com hires ARMignite to handle media

ARMignite, the business accelerator division of All Response Media, has been appointed to handle media planning and buying for SecretSales.com, the online private shopping club, without a pitch.

Secretsales.com
Secretsales.com

SecretSales.com is ramping up its marketing activity with the launch of an ad campaign onto TV today (10 September) with a six-figure spend over September and October.

SecretSales.com specialises in members-only online designer sales, offering consumers "luxury" brands at up to 70% off.

The creative work was handled by Big Al's Creative Emporium TV campaign and features two fashionista women camping outside a department store waiting for the sale to begin, only to oversleep and miss the sale. 

The core message is to not miss out on designer bargains by visiting SecretSales.com instead.

Nish Kukadia, chief executive officer of SecretSales.com said: "With the continued rapid growth of the business, we wanted to make sure we had the right lead media partner in place. The biggest attraction for working with ARMignite/All Response Media is the way they approach planning.

"They understand what we need to achieve and how we can outsmart our competitor set by remaining nimble and acute to real time campaign optimisation with best of breed media buying. This, coupled with their proven track record with many different fast growing consumer online brands made them the right fit for us".

ARMignite’s other online clients include giffgaff.co.uk, lovefilm, Made.com, webuyanycar.com, tombola.com and Graze.com.  

<a href="https://twitter.com/nickbatten2" class="twitter-follow-button" data-show-count="false" data-size="large">Follow @nickbatten2</a>
<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published