Audi 'Millimetre' by Fred and Farid Paris

The "Millimetre" campaign celebrates Audi by depicting the immensity of the human and material investment behind a single Audi millimetre.

It shows each engineer’s obsession with detail, the search for excellence working on each millimetre and the meticulous nature of making an Audi rear light visible at a distance of 1 kilometre and recognisable from all the others at a distance of 200 metres.