Lil-Lets 'body fact' by Leagas Delaney

Campaign Work, Monday, 10 September 2012 04:10PM

As part of a relaunch, the hygiene and sanitary company Lil-Lets has created a print and digital campaign by Leagas Delaney that encourages women to embrace their femininity.

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Using striking headlines including "horny", the campaign aims to attract a younger generation to the brand.

The work was written by Adam Arber and art directed by Chris Felstead. The photographer was Jo Metson Scott.

This article was first published on Campaign Work

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