Wideroe Airlines 'grandpa's magic trick' by McCann Oslo

Campaign Work, Monday, 10 September 2012 04:55PM

McCann Oslo is continuing its award-winning work for the Norwegian carrier Wider√łe Airlines with the launch of a cross-media campaign that introduces a new creative concept and tagline.

The line, "Hele Norge. Hele tiden", which roughly translates as "All over Norway. All the time", celebrates the airline's frequent flights to small towns across the country.

This article was first published on Campaign Work

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