Twinings marketing chief departs

Tea brand Twinings is to part ways with its marketing director, Sean Summers, who is moving to Argentina to head ecommerce business MercadoLibre.

Twinings: marketing director Sean Summers leaving
Twinings: marketing director Sean Summers leaving

Summers joined Twinings as its UK marketing director two years ago, after spending more than a decade in a variety of roles at PepsiCo.

His most recent position had been that of UK marketing director for Quaker and Tropicana. During his time at Twinings he oversaw the launch of its animated ‘Gets you back to you’ campaign.

Summers, who is from Argentina, will take up the general management role of vice-president of Mercado-Libre’s marketplace business.

The brand is part-owned by eBay and works in a similar way to the ecommerce auction business. It is the number one ecommerce site in Latin America.

Summer leaves Twinings this week. The company is expected to announce a replacement this month.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published