Yahoo! signs up as sponsor of BrandMAX

Be the first to comment
BrandMAX
BrandMAX

Yahoo! has become the headline sponsor of Brand Max, Marketing's annual conference about brand optimisation, which is being held in London on 4 October.

Senior marketers from Aviva, Barclaycard, Virgin Media, Diageo and Mars are speaking at the one-day event.

Topics covered will range from social media and data to the marketing director of the future.

The conference will be chaired by Piers North, Yahoo! UK's strategy director. North has been at Yahoo! for more than seven years; he previously worked at Rivals Digital Media and 365 Group in sports publishing.

In July Yahoo! hired Google senior executive Marissa Mayer as its president and chief executive.

Insiders say Mayer is focusing the company on its technology credentials, in particular on its advertising platforms and products such as Yahoo! Mail and Flickr.

See www.brand-max.net for further details of the event.

For Brand Max sponsorship opportunities please contact jennie.meynell@haymarket.com. To attend, contact ann.wiltshire@haymarket.com.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published