Claims Direct 'the remarkable effect' by Now

Campaign Work, Wednesday, 12 September 2012 10:52AM

Now has created its first work for Claims Direct since winning the account in July.

A TV spot introduces Loretta, who suffers an accident at work.

This is the first time Claims Direct’s advertising has focused on the aftermath of an accident and its role in treatment and rehab.

It was written by John Townshend, art directed by Lee Goulding and directed by Matt Smukler through Independent.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs