Diary: One for Wernham Hogg

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Diary is always intrigued to see the latest innovations in technology the advertising industry has to offer.

So a slightly higher level of excitement than usual at Campaign Towers greeted the news of the latest phenomenon sweeping the creative hubs of agencies: The Ad Pad. We can exclusively reveal it's a blank note pad with a black border drawn round the side of each page. Beat that, Wired magazine. It claims to "help creative teams get their ideas down quickly without the need to draw a border themselves". The jokers behind the new product were on the publicity drive last week but are refusing to reveal their identity, which is probably for the best.

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