Gucci to sponsor David Bowie exhibition at V&A

Be the first to comment
David Bowie: cover artwork for Aladdin Sane
David Bowie: cover artwork for Aladdin Sane

Fashion brand Gucci and audio brand Sennheiser have signed up to sponsor an exhibition on the career of David Bowie at the Victoria & Albert Museum next year.

The exhibition, which will run for five months from March and will include more than 60 stage costumes as well as handwritten lyrics, photography, film, music videos, set designs, instruments and album artwork.

A Gucci spokesman said the brand believed it was positive to be associated with the exhibition as it would "celebrate many of those aspects of creativity that have been and continue to be fundamental to Gucci’s own history".

The luxury brand’s creative director Frida Giannini said: "David Bowie is one of my greatest inspirations. His individuality, originality and authenticity have been defining."

Sennheiser has contributed to the sound experience in the exhibition.

Gucci supports the arts in other ways including its relationship with Martin Scorsese’s non-profit organisation, The Film Foundation, which has resulted in the restoration of nine landmark films to date.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published