Agencies contest frozen-food brief

Be the first to comment
Frozen food: McCain and Birds Eye are backing the awareness drive
Frozen food: McCain and Birds Eye are backing the awareness drive

Brands including McCain and Birds Eye are backing a frozen-food awareness drive, beginning with a search for an advertising agency.

The Food and Drink Federation is looking for a shop to handle an integrated brief for its Frozen Food Group. Creativebrief is handling the process.

The appointed agency will be briefed to create an ad campaign that encourages people to reconsider the potential of frozen food.

Agencies are understood to have completed an RFI ahead of the drawing up of a shortlist for the pitch stage.

The bulk of spend is expected to surround digital marketing, social media and PR.

The FDF has previously worked with agencies including Glow Labs and the now-defunct Craik Jones Watson Mitchell Voelkel.

Sales of frozen food have grown each year since the recession began. Britons spent £5.45 billion on frozen food during the year to the end of June.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published