Florette launches £5 million media review

By Katherine Levy, campaignlive.co.uk, Thursday, 13 September 2012 10:40AM

Florette, the salad brand, is holding a pitch for its £5 million media planning and buying account.

Florette: Now handles the salad brand’s advertising business

Florette: Now handles the salad brand’s advertising business

The process is being handled by AAR and was prompted by Florette's incumbent agency, The Media Shop, going into administration.

It is understood that seven agencies have been selected for chemistry meetings with the client next week, with pitches scheduled for mid-October.

The brief to agencies focuses on Florette's attempts to grow market share. The brand faces competition from supermarkets' own-label salad bags. The client leading the review is Florette's commercial director, Sandy Sewell.

Florette is looking to promote "an emotional connection" with the consumer and "improve its fresh quality and taste credentials".

The brand also wants a "more strategic creative approach to effectively engage with consumers in a multiplatform world".

Now picked up Florette's creative account in October last year after a pitch. The agency's first ad for the brand, "the joy of salad", featured a couple who throw together a salad in a choreographed sequence.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior digital Planning - £35K - tech brand!! Ultimate Asset £30000 - £35000 per annum, London