Engine's Fuel names Ping as chief to build data offering

Fuel, the Engine-owned data strategy agency, has appointed Charles Ping, the former head of CRM at Guardian News & Media, as its chief executive.

Charles Ping: tasked with building on new-business wins
Charles Ping: tasked with building on new-business wins

Ping joins Engine from the marketing services provider Communisis, where he was an account director and then the strategy director, data intelligence. Before that, he worked at Ai Data Intelligence. He replaces Simon Wall, who leaves the agency to pursue other interests.

In his position as the chief executive, Ping will be responsible for building on recent new-business wins, including The Glenlivet, T-Mobile and Wickes. He will work closely with the Fuel managing director, Edmund Smiley-Jones.

Ping began his career at the Financial Times before moving to Guardian News & Media, where he spent 14 years as the publishing group's head of CRM, developing customer marketing strategies and managing all direct and data-driven marketing activity.

He has also held a number of other high-level roles, including chairman of the Direct Marketing Association and director for the Advertising Standards Board of Finance.

Debbie Klein, the chief executive at Engine UK, said: "Charles has great knowledge of the new strategic approach to making big data bitesized, and then releasing its commercial benefit. He will be a great asset to the team."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Marks & Spencer moves ad account to Grey London
Share

1 Marks & Spencer moves ad account to Grey London

Marks & Spencer has appointed Grey London to its £60m UK creative account, ending its 16-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published