Pitch Update

campaignlive.co.uk, Thursday, 13 September 2012 08:00AM

Who hasn't been tempted by an inviting e-mail from a supposed Nigerian princess or the son of the exiled oil minister inviting them to supply their bank details so that they can transfer millions of dollars out of the country and into your account?

SABMiller's Peroni Nastro Azzurro result imminent

SABMiller's Peroni Nastro Azzurro result imminent

Now agencies have received a more enticing and honest invitation to pitch from FBN Capital, a subsidiary of First Bank of Nigeria. Unlike spam e-mails, agencies are treating this approach with the upmost seriousness.

After UKTV this week announced the return of Yes, Prime Minister starring David Haig and Robbie Coltrane, thoughts at the channel now turn to which agency it wants to advertise the new fayre. While RFIs were sent out to agencies back in June, pitches commence next week. The process is led by UKTV's marketing director, Simon Michaelides.

Pitches for SABMiller's Peroni Nastro Azzurro brand were completed last week. JWT London, Euro RSCG, M&C Saatchi and The Bank (in partnership with Holler) are waiting for news and could hear by the end of this week.

Mini has put its advertising and direct marketing review on hold for a month. The BMW-owned brand has yet to shortlist agencies in the review, which is being run through AAR.

Kraft Foods is seeing its European incumbent agencies - PHD, Mindshare, Carat and Starcom - at its Zurich headquarters next week for the first stage of meetings as part of the £200 million pan-European review of its Mondelez unit.

The Butlins media review is now a head-to-head between OMD and MEC, with the two giving final presentations on Friday. Mindshare had previously been shortlisted but is no longer competing. The incumbent, ZenithOptimedia, did not repitch for the business.

This article was first published on campaignlive.co.uk

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