St John Ambulance 'helpless' by BBH

The campaign demonstrates that as many people die in situations where first aid could have saved their lives as die from cancer. It encourages more people to learn first aid.

Central to the campaign is a film that aired on ITV on 16 September during Downton Abbey. It follows the journey of a man who is diagnosed with cancer, undergoes treatment and survives only to die after choking at a family gathering because no-one knew the basic first aid that could have saved his life.

Credits

Director of marketing, communications and fundraising
BBH creative director
BBH producer
BBH team manager
BBH team director
BBH strategist
BBH strategic business lead
Production company
Executive producer
Producer
Post production
Editor/editing house
Exposure (where is this work running, country and media type)

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