Benetton 'unemployee of the year' by Fabrica and 72andSunny Amsterdam

The activity includes a TV ad that features four young adults searching for a job. They are dressed in business clothes to highlight the stigmatisation of unemployment.

The campaign was created by the brand’s in-house research centre, Fabrica, and 72andSunny Amsterdam. It was directed by Tristan Patterson through Smuggler London. The creative director was Paulo Martins at 72andSunny.

Credits

Agency
Creative director, Fabrica
Executive creative director/writer, 72andSunny
Executive creative director/designer, 72andSunny
Creative director/designer, 72andSunny
Designer
Brand director, 72andSunny
Brand manager, 72andSunny
Accounting director, United Colors communication
Legal counsel, Benetton Group
Senior business affair manager, 72andSunny
Print/OOH
Photographer
Executive producer, Fabrica
Producer
Print producer, 72andSunny
Studio designer, 72andSunny
Print adaptations, Sartori Group
Film
Production director, 72andSunny
Film producer, 72andSunny
Production company
Executive producer
Line producer
Director of photography
Post production
Producer
TK operator
Flame operator
Editor
Record company
Audio mix
Engineer
Digital
Head of digital production, Benetton Group
Digital brand manager, Benetton Group
Digital creative manager, Benetton Group
Digital executive, Benetton Group
Planning
International advertising manager, Benetton Group
Advertising manager, Benetton Group
Digital media planner, Benetton Group

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