Diary: Signs of the times

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Tributes have continued to flood in for the late, great Winston Fletcher - the man who launched two ad agencies and served as both the president of the IPA and the Advertising Association.

Our attention has also been drawn to some of the lighter moments that Fletcher provided over the years - including a fantastic Campaign Christmas feature in 1977 that gave him free rein to offer advice to UK sign-writers who had created such standout copy as "Motorists take care ... poultry crossing." Both creatives and media buyers are on the receiving end of Fletcher's sharp wit - a couple of examples are shown on the right.



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