The match was held on the South Downs near the country retreat of Johnny Hornby, whose side was drawn from the cream of adland's fit males, including British Gas' Will Orr, Microsoft's Simon Davies and CHI's Christian Hinchcliffe and Nick Howarth. Undaunted, Sorrell went in to bat first. But in a potentially career-limiting move, Hornby cunningly lined up the ex-England fast-bowler Devon Malcolm to spin the ball at the WPP chief. Sorrell was bowled out by the third ball for no runs, though WPP went on to take the match. Hornby has decided to make the showdown an annual affair and has named it The 0.1 (Sorrell owns a 49.9 per cent stake in CHI).
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