Plusnet readies fibre broadband push

Be the first to comment
Plusnet: readies broadband push
Plusnet: readies broadband push

Plusnet, the BT-owned telecoms provider, is boosting advertising for its superfast fibre broadband offering as it looks to compete with players such as Virgin Media.

It is poised to roll out a new TV ad, which aims to highlight the benefits of its superfast broadband, while driving a message around value.

Nick Rawlings, commercial and marketing director at Plusnet, said: "This is the first time we have promoted our fibre product above the line and we’re excited to be introducing an up to 76Mb/s broadband product at this market leading price."

Plusnet introduced its fibre broadband offering in August. It now offers a 'Plusnet Extra Fibre' package with up to 76Mb/s download speed and a 250GB usage allowance for £19.99 month, which it claims is the best priced for this download speed on the market.

The ad, created by Karmarama, is set on a motor racing track and sees brand character Joe, along with a series of other characters, including his dad and an ice cream van man and pizza delivery, racing their respective vehicles.

An old woman racing pulls level to Joe's car and she then presses the Super Fast button to whizz ahead of him.

The ad first airs on ITV during 'The X Factor' on Saturday (22 September) and runs until 23 November.

The voiceover states, "Super fast, super affordable fibre broadband. Plusnet. We'll do you proud."

In April, Plusnet dropped its "Good honest, broadband from Yorkshire" strapline, which it had used since it first advertised on TV in 2010.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published