Government rejects calls for alcohol ad ban

By our Parliamentary correspondent, campaignlive.co.uk, Thursday, 20 September 2012 11:10AM

The Government has rejected demands by MPs for a French-style ban on TV commercials and new curbs on cinema ads for alcohol.

Alcohol: Government said evidence that the French law curbed underage drinking was ‘weak’

Alcohol: Government said evidence that the French law curbed underage drinking was ‘weak’

Ministers have given a vote of confidence to the current self-regulatory system. But they hinted that the rules on TV ads might need to be tightened, to rule out alcohol commercials during programmes with "high appeal" to under-18s, rather than of "particular appeal" as at present.

Anna Soubry, the junior health minister, ruled out a British equivalent of the "Loi Evin", which was recommended by the Commons Health Select Committee in July. In its response this week, the Government said the evidence that the French law curbed underage drinking was "weak" and that the country’s total spend on alcohol ads was "little affected".

It also dismissed as disproportionate the committee’s proposal for cinema ads to be banned if 10 per cent of the audience is under 18, rather than 25 per cent as at present, and said showing alcohol ads with 18-certificate films would only be a "blunt tool".

Ian Barber, the director of communications at the Advertising Association, said: "We welcome the Government’s response, which recognises that alcohol advertising is already robustly regulated."

Ian Twinn, ISBA’s director of public affairs, added: "The Government has taken a balanced and well-thought-through position."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs