Michaelides and Bednash leave Mindshare Invention

George Michaelides and Graham Bednash, the founders of the communications planning agency Michaelides & Bednash, have stepped down as the joint heads of Mindshare's Invention division. They are exploring "new opportunities" within WPP.

Michaelides (l) and Bednash: exploring 'new opportunities' within WPP
Michaelides (l) and Bednash: exploring 'new opportunities' within WPP

The pair, who joined Mindshare in October 2008 after it acquired M&B for a nominal sum, had also been tasked with key roles on the WPP network’s Unilever account.

The deal to bring M&B to Mindshare was brokered by the network’s chief executive, Nick Emery, and Marco Rimini, the chief executive of the Mindshare Worldwide Central Team. At the time, Emery called Michaelides and Bednash "key to Invention’s future".

Eight M&B staff also transferred as a result of the acquisition.

In a statement, Michaelides and Bednash said: "We’ve had a brilliant experience at Mindshare these last few years. It’s now time to explore new challenges."

Emery said: "George and Graham have made a significant contribution to Mindshare’s thinking and product. We wish them all the best for the future."

Mindshare is awaiting the result of the global Unilever media review. It currently holds both the US and Western Europe accounts.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published