Heineken launches James Bond-inspired campaign

By John Reynolds, campaignlive.co.uk, Thursday, 20 September 2012 12:57PM

Heineken has launched a TV and digital campaign called 'Crack the Case' created by Wieden & Kennedy, which stars Berenice Marlohe, the new Bond girl from the soon-to-be released 'Skyfall'.

The interactive campaign pays homage to the James Bond franchise with a series of nods to previous films.

The work starts with Marlohe inviting the viewer onto a train that takes a voyage through a spectacular vista of snowy mountains.

A series of gruelling tests then put the viewer to the test, leading them to "crack the case".

The campaign was shot at Shepperton Studios with a number of replica James Bond film props.

The executive creative directors were Mark Bernath & Eric Quennoy of Wieden & Kennedy, the production company was MJZ, and the director of the campaign was Matthijs van Heijningen.

The soundtrack features 'Man Like That' by New Zealand music star Gin Wigmore.

'Skyfall' will be released in the UK on 26 October.

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs