BT readies YouView set-top box marketing offensive

BT is gearing up for a major marketing offensive to promote YouView set-top boxes, which will follow a generic campaign for the internet-connected TV service later this month.

YouView: Lord Sugar, chairman, with the joint partners in the venture
YouView: Lord Sugar, chairman, with the joint partners in the venture

BT, along with TalkTalk, ITV, Channel 5 and the BBC, among others, is an investor in the service that finally launched in this month.

BT said its campaign to support the set-top boxes, which it will offer as part of a package, is likely to kick off in December or January.

The marketing activity is expected to run across TV but details have yet to be finalised.

The BT campaign will follow a generic campaign, expected to launch later this month. The campaign, funded by YouView's partners, has been created by Adam & Eve/DDB.

TalkTalk began pre-registration for a similar BT offering in July. It is bundling the YouView box with its Plus broadband and phone package.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published