X Factor peak figures slip 2.6 million year on year

'The X Factor' lured in a peak audience of 8.8 million viewers on Saturday night, down 2.6 million from the same episode last year although it was still the most watched show on any channel across the day.

The X Factor: Ella makes it through boot camp
The X Factor: Ella makes it through boot camp

According to unofficial overnight figures, ‘The X Factor’ was watched by an average of 7.9 million viewers between 8.15pm and 9.45pm on ITV1 and ITV1 HD, a 34.0% share.

An additional 377,200 watched the show on ITV1+1.

The peak audience during Saturday night’s ‘X Factor, which was the eighth episode of this year’s series and the first boot camp episode, was 9.2 million viewers when ITV1+1 is included.

Saturday night’s episode received the second smallest audience of this year’s series, which is sponsored by telecoms provider TalkTalk. The smallest audience was recorded on 8 September.

In comparison, the eighth episode of last year’s ‘X Factor’ had a peak audience of 11.4 million and an average audience of 10.01 million viewers, a 43% share, across ITV1 and ITV1 HD.

The eighth show of the 2011 series had a peak audience of 11.8 million viewers an average audience of 10.3 million when ITV1+1 is included.

‘Red or Black?’, ITV’s co-production with Simon Cowell’s Syco TV, had an average audience of 3.6 million, a 17.1% share, between 7.30pm and 8.15pm on ITV1 and ITV1 HD. An additional 81,100 watched the show on ITV1+1.

The second instalment of ‘Red or Black?’ had an average audience of 3.2 million viewers, a 15.5% share, between 9.45pm and 10.30pm on ITV1 and ITV HD on Saturday. An additional 57,500 watched ‘Red or Black’ on ITV1+1.

On BBC One and BBC One HD ‘The National Lottery: Secret Fortune’ had an audience of 3.3 million viewers between 8.15pm and 9.15pm, a 14.6% share.

‘Casualty’, the long-running drama set in an accident and emergency department, got an average audience of 4.0 million viewers between 9.15pm and 10pm, a 17.7% share of the available audience.

Topics

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published