KFC first social media campaign targets women

Be the first to comment
KFC: targeting women with first social push
KFC: targeting women with first social push

KFC is continuing its efforts to attract young female consumers, with its first major UK social-media campaign.

The fast-food chain is supporting its Grilled BBQ Rancher range with a viral ad featuring comedian Jenny Bede.

The tongue-in-cheek clip (below) considers the justifications women might use for eating unhealthy food, such as "It doesn’t count if it’s from someone else's plate".

Viewers will be encouraged to share their "It doesn’t count if…" stories on Facebook, Twitter and Instagram. Twitter users can also follow KFC’s @Doesnt-CountIf feed.

Jennelle Tilling, UK and Ireland vice-president for marketing at KFC, said: "Our first major social campaign provides us with a light-hearted mechanic to engage directly with young adult females, and gives us a chance to change their perception of KFC."

The campaign was created by digital company Fabric Worldwide.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published