Diary: Give missiles a chance

Be the first to comment

It's time to stop wearing deodorant, grow your armpit hair and buy a Fleet Foxes album: adlanders have turned into a bunch of hippies.

Leo Burnett is setting the trend with its idea to launch the 20-foot Missile For Peace. The missile, seen touring the streets of London on a military vehicle last week, was supposed to be filled with people's written accounts of incidents of violence and hatred (gathered via social media) before being destroyed in a field in Cambridge on the International Day of Peace last Friday - all in aid of Peace One Day. We hear the missile was detonated, but no-one saw it as, sadly, the live screening was postponed. There are now loads of petrified birds in Cambridge writing their own messages of hatred for Leo Burnett. It would seem it's War 1 Peace 0.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published