Feature

Turkey of the Week - ITN Productions/Glenfiddich

Justin Marshall is not sold on the latest Glenfiddich idents by ITN Productions to back the brand's sponsorship of Harry's Mountain Heroes:

"These idents, featuring sporting stars such as Sir Ranulph Fiennes and Baroness Tanni Grey-Thompson, look as if they were made on the cheap. Rather than using film footage of the stars, you hear a recording of their voice talking about their success as the camera zooms in and out on a still image. The bumpers look as if there has been a technical hitch."

Topics