NSPCC hires OMD for £8m media job

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NSPCC: OMD will oversee media planning and buying
NSPCC: OMD will oversee media planning and buying

The NSPCC has hired OMD to handle its £8 million consolidated media planning and buying account.

OMD landed the business after a pitch against MPG Media Contacts and Maxus in a process that was handled by the intermediary Tina Fegent.

Rapp is the incumbent on the charity's direct response media planning and buying business, and ZenithOptimedia handles the buying for above-the-line campaigns.

OMD's win follows the appointment in August of Inferno to the NSPCC's advertising account.

Earlier this year, the NSPCC hired the former Channel 4 head of strategic sales Mike Parker as the interim fundraising director to lead its consumer-facing marketing activity, replacing Paul Amadi. Parker left the charity last month.

In July, the NSPCC launched a hard-hitting online film to raise awareness of its helpline service, ChildLine, which urged children to speak out about physical abuse.

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