Adidas 'wake up' by 180LA

Campaign Work, Monday, 01 October 2012 09:48AM

Adidas has collaborated with the basketball star Derrick Rose on "wake up", a new global TV spot by 180LA as part of "the return of D Rose" campaign.

It airs this week in conjunction with the worldwide launch of the D Rose signature collection, including the D Rose 3 basketball shoe.

The ad aims to capture the time-stopping shock and disbelief felt by fans across Chicago as their favorite son’s season came to an end.

It was written by Dave Horton, art directed by Matthew Woodham-Roberts and directed by Stacy Wall through Imperial Woodpecker.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs