News International to close Eureka as advertisers retreat

News International is set to close Eureka, the monthly science and environmental magazine distributed with The Times, this week following a sustained loss of advertising from its global top spending companies.

 News International to close Eureka as advertisers retreat
News International to close Eureka as advertisers retreat

The closure of the 64-page stitched magazine, the first ever launched with the weekday Times and the first dedicated monthly science magazine of any national newspaper, comes exactly three years after its launch.

A source said the imminent closure was a sign of shifting consumer and corporate priorities, as the heightened time of political consciousness around the environment and green issues appears to have receded in these austere times. Launch advertisers of the magazine included BAE Systems, Shell and BMW.

Staff were only told this week’s edition will be the last on Friday (28 September), and up to 20 roles are believed to be affected.

News International confirmed the closure, citing increasingly difficult trading conditions as many of the largest advertisers have pulled away from the sector this year. It is hoped editorial staff working on the title will be absorbed within other roles in the company.

A spokesperson said News International remains committed to reporting on science and the environment, particularly within its digital coverage. 

Eureka covers topics ranging from life and earth sciences to green issues and oceanography. Each edition carries contributions from specialist Times writers and key personalities from the science and arts worlds, as well as striking photography.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published