Npower to end three-year Football League sponsorship

Be the first to comment
Football League: Npower ending sponsorship
Football League: Npower ending sponsorship

The Football League is on the lookout for a new title sponsor, with current partner Npower poised to pull the plug on its three-year sponsorship at the end of the season.

The utility provider signed a three-year deal in 2009 worth £21m to become sponsor of the League, replacing Coca-Cola. The deal was overseen by then-marketing director Kevin Peake, who left Npower last year.

It is understood that the energy company has carried out a brand and strategy review overseen by its top marketer, Debbie Britton, who joined from AXA in January, and is now looking to take its marketing in a 'different direction'.

The period of exclusivity in negotiations between the Football League and Npower has expired, meaning the League is now free to talk to other brands. Negotiations will be led by its chief commercial officer, Richard Heaselgrave.

The Football League's three divisions are the Championship, League One and League Two; the Championship feeds in to the Premier League.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Twitter reveals insights from best social campaigns of 2015
Shares0
Share

1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

Just published