Sara Kimberley is moved by the British Red Cross ad by Leagas Delaney: "It has been a good few weeks for charity spots and this one is also great. The haunting scenery, along with the perfectly cast girl, makes it very affecting. It helps you realise a crisis really can happen to anyone. I think it will make people appreciate what a great job the British Red Cross does."
The work was written by Nigel Roberts, art directed by Alan Cinnamond and directed by Seb Edwards through Academy.
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Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.
You'll be seeing less work from DDB at award shows in 2016. Here's why.