Costa 'coffee heads' by Karmarama

The campaign launches with a TV spot featuring people, including genuine Costa baristas, buried up to their necks in coffee beans while singing along to a cover of the Kiss song I Was Made For Loving You.

An app allows Costa fans to record and upload videos of themselves singing along to the track, with the winning performances featuring in a later TV ad.

The work was created by Sam Walker and Joe De Souza, and directed by Sam Brown through Rogue. Post-production was by The Mill, while GCRS oversaw audio post-production.