European Tour 'magicians' by Saatchi & Saatchi

Campaign Work, Thursday, 04 October 2012 02:48PM

Saatchi & Saatchi has launched a spot in the global "every shot imaginable" campaign for golf's European Tour.

The four-minute online film pits top golfers against the magician DMC. It breaks on YouTube this week and features Jose Maria Olazabal and Paul Lawrie.

The ad was written by Laurence Quinn and art directed by Mark Norcutt. It was directed by Kelvin Hutchins through Prime Focus.

This article was first published on Campaign Work

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