Batiste debuts TV ad after 30 years on shelves

Batiste, the Church & Dwight owned dry shampoo brand, is launching its first TV advertising campaign to drive consumer awareness for the 30-year-old brand.

Batiste ad: first for the dry shampoo brand
Batiste ad: first for the dry shampoo brand

The ad, created by Hero and breaking next Monday (15 October), positions Batiste as a product that gives women confidence between hair washes.

It shows a woman waking up and getting ready for work, tackling a series of disasters from spilling water on her mobile phone when she tries to turn off the alarm, to her curtain rail nearly falling on her head as she tries to open the curtains.

As she doesn’t have enough time to wash her hair, the woman uses the product to revitalise it, and leaves her flat smiling.

A voiceover states: "Let’s face it, when your hair looks good, everything looks good. Make everyday a fabulous hair day."

The push has been based on Church & Dwight’s own research that claims 75% of women do not wash their hair everyday, and that "on the days that they do not wash their hair, these women feel less confident".

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published