Mercedes-Benz '#youdrive' by AMV BBDO

The campaign features a series of three ads by Abbott Mead Vickers BBDO that promote the car marque's new A-Class to young people.

The ads centre on a musician, played by Kane Robinson, and a professional driver, who are chased by the authorities on their way to a secret gig.

At the end of the first two ads, viewers will be asked to choose what the characters should do next. They can vote on Twitter with the hashtag #youdrive.

Credits

Marketing director
Communications manager
Copywriter
Art director
Agency planner
Board account director
Account directors
TV producer
Agency digital producer
Production company
Director
Director of photography
Stills photography
Production co. producer
Post-production company
Audio post-production
Media agency
Digital production of YouTube channel
Creative concept and digital production of online display and point of sale
Community management

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