Video: Matt Luscombe on global challenges and IHG's new boutique brand

Matt Luscombe, senior vice president of sales and marketing, IHG, talks to Brand Republic about the biggest challenges facing the international hotel group, discusses Hotel Indigo, the newest addition to its portfolio, and offers some candid advice to graduates.

Matt Luscombe: senior vice president of sales and marketing, IHG
Matt Luscombe: senior vice president of sales and marketing, IHG

Luscombe talks about the nine Hotel Indigos now open across Europe, describing the enterprise as one of IHG's "fastest growing brands". Luscombe says, "It's what we call a lifestyle or boutique brand so it's an upscale brand but very different to what you might consider a normal branded hotel".

He describes the biggest challenge facing the hotel group, citing the "sheer complexity of the business" and the multitude of brands both in the UK and internationally.

He also offers his advice to graduates hoping to break into the marketing industry, revealing, "you can get a long way in life by making your boss look good".

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published