E.ON to scrap innovation unit

E.ON is scrapping its 14-strong innovation unit after three years to focus on its existing customers, following a review of the business.

E.ON: TV activity and part of its 'best deal for you' push
E.ON: TV activity and part of its 'best deal for you' push

E.ON’s innovation unit, called Ignite, was set up in 2009 and headed up by Phil Gilbert.

Ignite’s function was to bring new technologies such as heat pumps and solar panel schemes, as well as develop innovations such as electric vehicle tariffs and loft insulation and clearance services.

In total, it employed 14 people. It is expected to shut down by the end of the year.

In a statement E.ON said: "Our priorities are our customers and our colleagues. Customers already on Ignite schemes are unaffected and will see no difference.

"Customers currently awaiting Ignite products and services will be contacted if there are any implications for them.

"For affected colleagues, our priority is to redeploy them within our wider business. We anticipate that Ignite will fully close by the end of the year."

E.ON stressed there would likely be no redundancies from the scrapping of the unit. It has in excess of 10,000 employees.

This week Marketing revealed that E.ON is dropping its animated style of ads, introduced in 2009, in a push to differentiate itself from its rivals and turn its attention to rewarding customer loyalty.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published