AOP Summit: Spotify chief denies Coca-Cola stake talks

Be the first to comment
Spotify: managing director denies Coca-Cola stake talks
Spotify: managing director denies Coca-Cola stake talks

Spotify's UK chief has denied rumours that the site is in negotiations to sell a stake in the company to Coca-Cola.

It was reported yesterday that Coca-Cola is in the early stage of discussions to buy a stake in the online music streaming site.

It follows a strategic partnership between the two companies announced in April, which includes Spotify providing the technology for Coca-Cola’s music activity and Coca-Cola integrating Spotify into its Facebook timeline.

At the AOP summit today (12 October), Marketing asked Chris Maples, managing director at Spotify UK, if such a move would compromise to site's ability to attract advertising from other brands.

Maples said: "I would never agree to do anything that would compromise our ability to do stuff with brands. First off, there is no founding in this rumour and we don't know where it came from. We have a great partnership with Coke [...] and we continue to work with other beverage brands."

Earlier in the panel session, discussing the future of ad sales, Maples said Spotify was spending "most of [its] time doing interesting brand partnerships" and talking direct to agencies.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published