Unilever appoints Goldstone to UK food marketing role

Unilever has recruited former Premier Foods group marketer Jon Goldstone to oversee the company's food and ice-cream category in the UK and Ireland.

Jon Goldstone: joining Unilever (pic Colin Stout)
Jon Goldstone: joining Unilever (pic Colin Stout)

Goldstone, one of the architects of Premier Foods’ Powerbrands strategy, focusing marketing on eight key brands, will take over Hazel Detsiny’s role as vice-president of brand-building, foods and ice cream, from next month, while she takes maternity leave.

He will be given a permanent position within Unilever when Detsiny returns next year.

Goldstone left Premier Foods amid a restructure in February, under which the managing director of the bakery and grocery division, Iwan Williams, absorbed Goldstone’s marketing duties.

Goldstone will oversee marketing strategies for the Flora and Ben & Jerry’s brands, among others. His role will sit alongside that of Iain Potter, vice-president of Unilever’s home and personal category in the UK and Ireland.

Prior to joining Premier Foods in 2008, Goldstone held marketing roles at Kraft Foods, Coca-Cola, Campbell Soups and PepsiCo.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published