Hello! recruits head of partnerships

Hello! Magazine has recruited Hilbre Stafford from Harrods to the new role of head of partnerships, with responsibility for developing commercial tie-ups.

Hilbre Stafford: Hello! magazine's new head of partnerships
Hilbre Stafford: Hello! magazine's new head of partnerships

Stafford was a media sales manager at Harrods and will join Hello! on 29 October.

She will work closely with media and advertising agencies, client marketing and PR teams and will manage campaigns from creative brief stage through to implementation and post-campaign analysis.

The appointment comes just weeks after Hello!'s publishing director, Charlotte Stockting, announced the title’s intentions to reposition itself as a lifestyle title, far removed from the "scurrilous" celebrity-driven weeklies.

The move was described as "absurd" and "confusing" by the bosses of OK! publisher Northern & Shell and lifestyle publisher Bauer Media.

Commenting on Stafford’s appointment, Stockting said: "This newly created role of head of partnerships will allow us to enhance our creative solutions business by creating fantastic proposals for the magazine, the website, our digital offerings and applications, as well as one-off creations – project managing these partnerships from start to finish."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published