London & Partners splits marketing role in two amid restructure

London & Partners, the promotional agency for the capital, has split its senior marketing role into two as part of a restructure that will see Martine Ainsworth-Wells leave the organisation.

London & Partners: reorganises marketing roles
London & Partners: reorganises marketing roles

Ainsworth-Wells, the marketing and communications director for London & Partners, will leave the body this week. She has not revealed her next role but claims she is "not leaving the industry or London".

In her place, London & Partners is looking to appoint a director of consumer and digital, responsible for business to business marketing, and a director of strategy, brand and reputation, focusing on the positioning of London in international markets.

Ainsworth-Wells was appointed to her position in May last year, following the merger of Visit London, ThinkLondon and StudyLondon into the singular promotional body.

With the Olympics over, London & Partners is to focus is promotional efforts to build London’s reputation and deliver economic benefit to the city.

Rainey Kelley Campbell Roalf/Y&R is currently creating a campaign to encourage visitors to visit London following the success of the Olympics.

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