Video produced by Georgina Brazier and Ben HallFollow @brproducers
Alex Altman, chief executive of Initiative, gives Media Week a sneak peak of the agency's Clerkenwell headquarters and an introduction to its family atmosphere.
Meet the new breed of Digital Mavericks: the women driving digital development on their own terms.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.