Agency Abode: Inside Initiative

Alex Altman, chief executive of Initiative, gives Media Week a sneak peak of the agency's Clerkenwell headquarters and an introduction to its family atmosphere.

Video produced by Georgina Brazier and Ben Hall

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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