Diary: Cracked in 60 seconds

Be the first to comment

A creative team at the Manchester agency Driven has decided that spending days strategically developing and perfecting clients' briefs is a waste of time.

So, in their spare time, Nick Entwistle and James Clancy have challenged themselves to complete any given brief in one minute. Anyone can send them a brief on Twitter and they'll try to solve it in less than 60 seconds. Briefs cracked so far include one for Wonga.com and another for WKD, which features a picture of a naked Prince Harry in a hotel room with his modesty covered by WKD's logo. Follow their progress on @oneminutebriefs.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published