"Another ad that shows that good, funny and distinctive advertising doesn't need to be confined to the obvious sectors. And a Welsh choir of eggs in a fridge singing about the price of salami slices and dental floss to the tune of Men Of Harlech is very funny indeed. Well done, boyos." It was written by Rob Webster, art directed by Alexei Berwitz and directed by Neil Harris through Smuggler.
Jeremy Lee enjoys watching "eggs aloud" for mySupermarket.com by CHI & Partners: