The spot, by M&C Saatchi, contains tips for men such as "never, ever strike up a conversation about anything other than sport during sport" and introduces the "manwich" – bacon sandwiches made with HP Sauce.

The campaign spans TV, radio, social media and in-store activation to raise awareness of the product among men aged 25 to 44. HP Sauce will also have its own feature on talkSPORT’s weekend breakfast show on 27 October.

The work was written by Joe Miller, art directed by Tristan Cornelius and directed by Ulf Johansson through Smith and Jones.

This article was first published on Campaign Work


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs