Out and About 18 October

This week Out and About chases zombies with Nuts, talks shop with Be Viacom, gets team building with Vizeum in Manchester, says OMG! with Yahoo at Westfield and goes Russian with IPC Media's Wallpaper.

  • MTV

    MTV

  • Vizeum

    Vizeum

  • Yahoo

    Yahoo

  • Yahoo

    Yahoo

  • Yahoo

    Yahoo

  • Skyfall

    Skyfall

  • Global 1.jpg

    Global 1.jpg

  • Wallpaper

    Wallpaper

  • Wallpaper

    Wallpaper

  • Spotify

    Spotify

  • Nuts

    Nuts

  • MTV

    MTV

  • MTV

    MTV

  • MTV

    MTV

  • MTV

    MTV

  • Vizeum

    Vizeum

  • Spotify

    Spotify

  • Nuts

    Nuts

  • MTV

    MTV

  • MTV

    MTV

  • Nuts

    Nuts

  • Nut

    Nut

  • MTV

    MTV

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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