Agency: Fallon London
In association with
Campaign Work, Thursday, 18 October 2012 04:12PM
Created by JWT London, the film shows a Kit Kat sent up to the edge of space.
The chocolate bar starts its ascent from Cambridgeshire and rises to a height of 116,490 feet.
Camera footage that tracks the bar’s ascent and descent is shared via Kit Kat’s social media channels. The work was created by Chris Jones.
This article was first published on Campaign Work