MediaCom picks up Arriva media business

MediaCom has been awarded the media account for Arriva buses as part of a competitive pitch that knocked incumbent PHD off the business.

Arriva UK Bus: appoints MediaCom to handle its media business
Arriva UK Bus: appoints MediaCom to handle its media business

The brief will include media planning and buying both online and offline, as well as online search campaigns to promote Arriva's services across all regions. MediaCom will start work on the business next year.

Cora Robinson, head of marketing for Arriva UK Bus, said; "MediaCom delivered a very good tender that demonstrated an excellent understanding of our business and industry.

"2013 will see the launch of a new marketing strategy with ambitious plans for the future, so the appointment of such a strong, established media agency will help support the effective delivery of these plans. We are looking forward to working closely with MediaCom over the next three years."

Paul Bramwell, managing director of MediaCom’s Birmingham office, where the account will be based, said: "Arriva UK Bus is an exciting brand with a strong national relevance and valuable proposition, so we are delighted to be working with them to develop a wide-reaching and effective media program that will ultimately encourage more customers to choose the bus."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published