Irn-Bru maker lands Glasgow Games partnership

AG Barr drinks including Irn-Bru, Rubicon fruit juice and Strathmore spring water will be supplied at the Glasgow 2014 Commonwealth Games.

AG Barr, which claims to have links with the city dating back more than 100 years, has been unveiled as an official supporter of the 11-day event.

Shona Robison, minister for Commonwealth Games and Sport, said: "AG Barr has a strong history of sports sponsorship in Scotland and I am pleased to see such an iconic Scottish brand playing a part in the Commonwealth Games."

The first and so far only tier one or 'official partner' sponsor of the Games is Swiss watch brand Longines, the official timekeeper.

Other sponsors of the event include Toshiba TEC UK Imaging Systems, the official office automation supporter; Dell, technology supporter; Atos, IT supporter; and official law firm Harper Macleod.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published