Irn-Bru maker lands Glasgow Games partnership

AG Barr drinks including Irn-Bru, Rubicon fruit juice and Strathmore spring water will be supplied at the Glasgow 2014 Commonwealth Games.

AG Barr, which claims to have links with the city dating back more than 100 years, has been unveiled as an official supporter of the 11-day event.

Shona Robison, minister for Commonwealth Games and Sport, said: "AG Barr has a strong history of sports sponsorship in Scotland and I am pleased to see such an iconic Scottish brand playing a part in the Commonwealth Games."

The first and so far only tier one or 'official partner' sponsor of the Games is Swiss watch brand Longines, the official timekeeper.

Other sponsors of the event include Toshiba TEC UK Imaging Systems, the official office automation supporter; Dell, technology supporter; Atos, IT supporter; and official law firm Harper Macleod.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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