Turkey of the Week - In-house, Chanel No 5

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Katherine Levy is turned off by Chanel No 5's "journey", created in-house:

"You've all seen this spot, so you don't need to be reminded of the over-egged sentimentality and school-play direction. All the street cred Brad Pitt gained from his Thelma And Louise and Fight Club days has been extinguished in one Chanel-scented 'poof'. The final shot that cuts from the perfume bottle to Brad saying 'Inevitable' shows that the obsession of associating perfume with profound adjectives in a meaningless way lives on."



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